Our Founder

Born in the Mediterranean. Rooted in Ritual. Backed by Science.

Growing up along the Croatian coast, surrounded by wild herbs, olive trees, and the scent of sea salt and wildflowers, nature was always more than just a backdrop—it was a way of life. But as the internet boomed and wellness trends exploded, something shifted. Suddenly, we were all overwhelmed with advice, hacks, and ingredient lists no one could pronounce.

At the time, I was a curious student who loved both beauty and science. I spent my days in chemistry labs and was always decoding food and skincare labels. The more I researched, the more I realized: truly safe, effective, and sustainable products were incredibly rare.

And so, in 2019—just weeks before my daughter Lena was born—JouJou Botanicals was born too. It took nearly a year to perfect the first formulas, and from day one, it was never about fast trends or fluffy claims. It was about crafting products that work, made with powerful botanicals, clean science, and a lot of love.

Since then, we’ve been on a mission to blend the best of both worlds: cutting-edge green biotech and timeless self-care rituals. Every product is made to feel like a little moment of magic—simple, sensory, and honest.

Today, JouJou Botanicals is so much more than a skincare brand. It’s a celebration of slow beauty, Mediterranean roots, and the belief that caring for yourself should feel really good.